Just opened up a business, started a brand?
You’ve set everything up, your website, you’ve created social media profiles, you’ve got some savvy pictures of your products. But have you got a social media niche?
Most businesses start up with NO clue what a niche is and if they even require one.
Having a consistent and cohesive brand, story and tone helps followers “stick” with you on your journey. Have you ever stumbled upon a crazy feed and immediately hit the back button.
And have you ever stumbled upon a gorgeous, colour coordinated and neat page where you immediately caught on to their vibe and hit the follow button?
This instagram feed is from a page who has a wine business. The vibe of this drink is very well transferred through the images and colour coordination from the feed.
Know what i mean now? A feed needs to tell a story, have consistency in colours, tone and brand so that viewers immediately know what the brands purpose is or what their message is.
Along with demonstrating a brand, tone and story the niche serves expressing your style and your passions and interest. It means you should really be YOU. Because you are a unique individual who has so much value !
Here are some things you can think about when you are trying to find your niche.
- What are your passions and skills?
- Who is your audience and what are their interests?
- What are your competitors niches?
Mix a combination of all three and there you have a niche!
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